First impressions are easy to make and hard to break. With every new encounter, you are evaluated and yet another person’s impression of you is formed. These first impressions can be nearly impossible to reverse or undo, making those first encounters extremely important, for they set the tone for all the relationships that follows. For entrepreneurs, an essential part of making memorable first impressions is the business card. Business cards can differentiate you from your competitors.
A person’s business card can be considered one of the most essential marketing tools that they have. Any good marketing campaign should combine the best of both print and digital. Business cards fill in the space between – increasing the messages of your print collateral while acting as a physical demonstration of your online identity.
Your business card is a natural extension of your personal brand.
A business card is the natural extension of your personal brand – it’s the partner to your style, wardrobe, elevator pitch, and every other personal device you use to communicate your company to another human being. Given that it’s the only lasting physical impression you can leave behind, it is absolutely essential that the card is memorable, communicative, and indicative of the types of clients you want to attract.
Make people want to keep and possibly share it.
It needs to make an impression. If you go to a networking event of any kind, and meet 20 other people, a plain business card is going to end up in a pile with all of the others. But, if you stand out then you have the opportunity to make a lasting impression. Our cards are thick and textured, giving them a feeling of quality; making recipients more likely to value and retain them for future reference.
Communicate your values.
A business card should symbolise professionalism, connectivity and simplicity… At Eastworks our cards are printed on high-quality and environment friendly paper. We don’t advertise the fact, but you can feel it when you hold it.