For business owners it’s not enough to have one social media platform to represent your business. Your audience is undoubtedly on many of them. While each social media platform has different features, layouts, and functionality, a common mistake is lack of consistency with social media usernames. You need to be consistent with your audience in order to engage them.
Why Keep Social Media Usernames Consistent
Customers should be able to type in your username across all social networks and find you easily; and not accidentally stumble upon a personal account created by someone outside of your business.
- Select a consistent username that is 15 characters or less. Certain social media platforms, such as Twitter, have a maximum of 15 characters. You may have to be a little creative.
- Try making your social usernames as close to your actual domain/URL as possible, albiet find something that might resonate with your audience,
- Check for availability at Namechk. If you can’t keep social media usernames consistent on the main platforms, develop another one. We couldn’t get @Startr so instead chose @YourStartr because we built the site for you, the reader, and it is now our social tag on every platform we use.
- Get your social username on all your marketing collateral, therefore owning that username as part of your brand identity.
The Bottom Line
Retaining a consistent username is important, but isn’t enough by itself. Make sure that your brand speaks with a common voice across all of your social networks. This however is easier said than done. Social networks differ significantly from one another and pose unique challenges from network to network.
Do you use a consistent username across your social channels? Give us your views and experiences, We’d love to hear from you.